Home / news / YouTube could lose up to $750m from advertisers’ boycott over extremist content

YouTube could lose up to $750m from advertisers’ boycott over extremist content

collected by :Molly Tony

“We know advertisers don’t want their ads next to content that doesn’t align with their values.
“This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories.
More than 250 companies, including Marks & Spencer, Toyota and HSBC have already suspended contracts with Google, accusing the technology giant of allowing their adverts to appear next to controversial content on YouTube.
This change will enable us to take action, where appropriate, on a larger set of ads and sites,” he added.
So starting today, we’re taking a tougher stance on hateful, offensive and derogatory content,” he wrote.

As it stated in

Bunnings, Foxtel and Caltex join YouTube ad boycott

SHAREShare on Facebook SHAREShare on Twitter TWEETLink YouTube parent company Alphabet’s share price sank as major advertisers stopped spending.
SHAREShare on Facebook SHAREShare on Twitter TWEETLink Bunnings suspended all YouTube ads while it works with Google to ‘find a solution’.
SHAREShare on Facebook SHAREShare on Twitter TWEETLink Foxtel said it had become concerned about how Google was promoting its brand.
Xero said it was temporarily suspending YouTube advertising after Fairfax Media alerted it to the video.
Bunnings, Foxtel and Caltex have joined the cascading global advertiser boycott of YouTube, as Australian companies lose faith in the Google-owned video platform’s ability to isolate their brands from bigoted and extremist content.

Analysts predict the YouTube ad boycott will cost Google $750 million

As it stated in Morgan Stanley, for example, said the top 100 advertisers on Google likely represented less than 20% of the company’s total revenues.
Search advertising, which makes up the bulk of Google’s revenue, wouldn’t be affected by the ad boycott.
More than 250 brands have pulled their advertising from Google’s display ads network and YouTube, according to The Times.
Google could lose up to $750 million from the advertiser boycott related to ads appearing next to extremist content like videos, according to a note from analysts at Nomura Instinet.
Five of the top 20 US advertisers have frozen their advertising with Google, as have dozens more around the world.

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