“The brand DNA is timeless, crisp, quality, and warmth,” Ulrika Bernhardtz, Arket’s creative director, says.
Now, H&M is introducing another brand to its roster: Arket.
According to Business of Fashion, Arket has been two years in the making and will be a “modern-day market that will offer essential products for men, women, children, and home.”
Stores will include a café with “new Nordic,” “healthy” cuisine and prices will be slightly higher (with men’s shirts starting at $42, for example).
And crisp is the counterpart to that: to be always relevant, modern and fresh.
as informed in
H&M Debuts Arket, a New Retail Brand That Will Sell Food at Select Locations
Called Arket, the all inclusive concept store will offer a wider variety of products for men, women and children and some of the locations will even have cafes that serve “new Nordic” food.
The food concept is a way for them to make shopping with the store an even better experience for people who love the company.
Everyone knows that shopping can work up an appetite (um, isn’t that why the food court was invented?
For now, Arket is only in Europe but our fingers are crossed for a stateside debut.
Related: How You Can Get Your Hands on H&M’s New Collection WAY Sooner Than UsualCheck this out:
as informed in
Following up successful launches like & Other Stories and COS, H&M is debuting a retail brand called Arket, Business of Fashion reports.
“The brand DNA is timeless, crisp, quality, and warmth,” Ulrika Bernhardtz, Arket’s creative director, tells BoF.
There are other elements that differentiate it from the H&M label: Arket’s merchandise will have somewhat higher price points and will include “a selection of products from non-H&M brands.”
And some locations will even house cafes that serve “new Nordic” cuisine.
Locations in other European cities are set to follow.
collected by :John Locas