Home / news / YouTube has a growing problem keeping advertisers happy as Australian car companies pull their ads

YouTube has a growing problem keeping advertisers happy as Australian car companies pull their ads

collected by :Molly Tony

SHAREShare on Facebook SHAREShare on Twitter TWEETLink Holden and Kia have pulled their ads from YouTube after they appeared on a video abusing Ita Buttrose.
Johnson & Johnson, AT&T, Sainsbury’s, Toyota, Volkswagen, BBC and the British government have all pulled ads from YouTube in recent weeks.
Holden and Kia have suspended all advertising from YouTube after they unwittingly paid to promote their cars alongside an offensive video that directed misogynistic insults at journalist and businesswoman Ita Buttrose.
We have instructed our media agency to temporarily suspend all advertising Holden spokesmanGoogle’s parent company Alphabet’s market value fell by $31 billion last week.
SHAREShare on Facebook SHAREShare on Twitter TWEETLink Ita Buttrose (left), with her co-hosts, is subjected to explicit misogynistic insults in the video.

as mentioned in

Wal-Mart, PepsiCo and Dish pull YouTube ads over hateful videos

GM confirmed it had pulled its ads, while Wal-Mart — which said some of the content was “appalling” — said it pulled all non-search ads.
The WSJ also found that ads from major brands including Amazon, Coca-Cola, Procter & Gamble and Microsoft were appearing next to objectionable YouTube videos.
Coke confirmed it had pulled its non-search ads while Microsoft said it’s working with its media partners to fix these issues.
Update, 1:19 p.m.: Adds comment from PepsiCo and Starbucks.
Enlarge Image CNETWal-Mart, PepsiCo, Starbucks, General Motors, FX Networks and Dish Network have joined the advertising blackout against Google after learning their ads are appearing on YouTube next to videos espousing racist and anti-Semitic views.

Johnson & Johnson and GM join companies suspending their YouTube ads over extremist videos

as mentioned in Healthcare product maker Johnson & Johnson and automaker General Motors Co. are among the latest companies to halt advertising on YouTube after concerns that Google is not doing enough to ensure brands’ ads are not appearing near terrorist content.
The uproar comes after a recent investigation by Britain’s The Times showed how ordinary ads appeared alongside user-uploaded YouTube videos that promote hate and extremism.
samantha.masunaga@latimes.comTwitter: @smasunagaUPDATES:3 p.m.: This article was updated to include comments from Group M.This article was originally published at 11:20 a.m.
Group M, the world’s largest media investment group, said it had been communicating frequently with Google about ad placement long before the recent YouTube news.
Google said it doesn’t comment on individual customers, but that the search engine giant has begun an “extensive review” of its advertising policies.

read more
visit us
Markets

Check Also

United Airlines made headlines after a doctor was violently dragged off a flight picture-12419-310x165

United Airlines made headlines after a doctor was violently dragged off a flight

The incident took place on United Airlines Flight 1737 which was headed from Houston (IAH) …