Home / news / Google’s (GOOGL) advertisers want discounts, not apologies, after their ads appeared alongside hate speech on YouTube — Quartz

Google’s (GOOGL) advertisers want discounts, not apologies, after their ads appeared alongside hate speech on YouTube — Quartz

collected by :Molly Tony

Google’s hate-speech headaches won’t go away.
“You have to change in my view.”The message from agencies is clear—more apologies won’t bring back Google’s advertisers, but discounts might.
The media agencies charged with managing ad spending on Google’s platforms are now publicly demanding discounts to make up for the hate-speech placements in the past.
In less than a week, some 250 brands had withdrawn UK ads from Google.
The hate-speech revelations awkwardly expose the usually cloistered relationship between the tech firm and the brands and media agencies that keep it in business.

as informed in

YouTube ads mess is of its own making

Its investigation revealed rape apologists, anti-Semites and banned hate preachers were getting money from the ads through the YouTube revenue sharing model.
YouTube is thought to be a major cash cow for Google, because of the explosion in online video consumption.
In marketing parlance, “corrective advertising” are ads that a company must run in order to correct mistaken impressions created by prior advertising.
They pulled their ads from the platform pending reassurances from YouTube – sending its parent Google an understandable and understood message that this was not acceptable.
Because the video upload and sharing behemoth has attracted a considerable amount of negative publicity since it emerged that its clients’ ads were appearing next to objectionable video content.

as informed in

read more
visit us
Markets

Check Also

cheap stocks

Cheap stocks and its trading in financial markets

Cheap stocks, also known as Cent stocks, are ordinary shares of small public companies traded …