Home / news / Advertisers demand discounts from Google after row over extremist content on YouTube

Advertisers demand discounts from Google after row over extremist content on YouTube

collected by :Molly Tony

YouTube is now one of the pillars of Google’s advertising business and the most valuable video platform on the internet.
YouTube accounted for revenue of about $13 billion, or roughly 20 per cent of all advertising revenue on Google’s internet properties in 2016.
Alphabet does not disclose YouTube revenue.
He was part of YouTube’s premium advertising product called Google Preferred — a category of popular, “brand safe” videos on YouTube.
YouTube splits advertising revenue with its users, meaning advertisers risk directly funding creators of hateful, misogynistic or terrorism-related content.

as informed in

Advertisers demand discounts from Google after row over extremist content on YouTube

He said the clients were demanding this as a safety measure and to reduce the risk of appearing next to extremist content.
The news came after Amber Rudd, UK home secretary, condemned tech firms for not taking steps to combat extremist content.
Advertisers including AT&T, Volkswagen, Johnson & Johnson, McDonald’s UK, Verizon and the UK government stopped their ads from YouTube and other Google websites, until the web search giant fixes the issue.
Steps to appease advertisers may feature reduced rates for premium ad inventory, Norman said.
Advertisers will negotiate a reduction in those premiums in order to restrict themselves to much safer channels,” Norman was quoted as saying FT.

YouTube Ad Boycott Could Cost Google $750M, Say Analysts

as informed in The growing boycott of YouTube by advertisers could cost its parent company Google as much as $750 million in revenue, according to one Wall Street investment firm.
According to analysts at Nomura Instinet, meanwhile, even if Google does move to address the issue quickly, the boycott could cost its video service dearly.
The companies are protesting the fact that their ads are appearing next to offensive content, including videos posted by terrorism-affiliated groups.
Not everyone is convinced that the ad boycott is going to cause lasting damage, however.
Over the past few weeks, a wide range of major consumer brands have pulled their ads from the video-sharing site, including Johnson & Johnson , PepsiCo , and McDonald’s .

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