Home / news / Alaska Airlines schrapt merk Virgin America quoting : “KOMO News”

Alaska Airlines schrapt merk Virgin America quoting : “KOMO News”

collected by :Molly Tony

as informed in De erfenis van Virgin America verdwijnt niet helemaal: Alaska Airlines neemt enkele diensten waardoor Virgin America zo geliefd was over.
“Virgin America is een sterk merk, geliefd bij veel loyale klanten”, zei Tilden toen.
CEO James Tilden kondigde bij de overname al aan dat er op termijn een beslissing zou worden genomen of de luchtvaartgroep zowel de merknamen Alaska Airlines als Virgin America overeind zou houden.
Daar staat wel tegenover dat de beenruimte in First Class – waar Virgin America beroemd om was – drastisch wordt verminderd, van 55 naar 41 inch.
Daarnaast introduceert Alaska Airlines in alle vliegtuigen Premium Economy.

Alaska Airlines to drop Virgin America name and logo

(Photo: KOMO News)SEATTLE (AP) – Alaska Airlines says as part of their merger with Virgin America they will drop the Virgin America name and logo.
Alaska Airlines said in a news release Wednesday that the combined company will retire the Virgin America name likely sometime in 2019.
Alaska Airlines officially took over operations of Virgin American on Wednesday, Dec. 14, 2016.
Alaska Airlines Vice President of Marketing Sangita Woerner says “while the Virgin America name is beloved to many, we concluded that to be successful on the West Coast we had to do so under one name.”
Since closing the merger in December, the airline has announced 21 new markets with 25 new daily departures out of San Francisco, San Diego, Los Angeles and San Jose, California.

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