Home / news / “CBC” declare : Ivanka Trump brand claims sales are booming despite boycott

“CBC” declare : Ivanka Trump brand claims sales are booming despite boycott

collected by :Maolly Tony

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The headline for the post read “Ivanka Trump is a walking billboard for Ivanka Trump.”
Despite a widespread boycott of stores carrying Ivanka Trump merchandise, the company in charge of the brand says sales are soaring.
(Willie J. Allen Jr./Associated Press/Ivanka Trump collection)This week, CNN posted several photos on its site showing Ivanka Trump wearing both her clothing and jewelry.
Winder says there also may be another factor helping the brand — Ivanka Trump herself.
Some retailers have already dumped at least some Ivanka Trump products, including U.S. department store giant Nordstrom.

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Ivanka Trump’s eponymous women’s fashion line is reporting record sales figures despite calls for a boycott and controversies surrounding President Trump.
According to the e-commerce aggregator Lyst, from January to February, Ivanka Trump sales increased 346 percent, Refinery29 writes.
The move caused President Trump to tweet shortly after the announcement that his daughter was being “treated so unfairly” by the luxury department store giant.
“For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”The news of a sales surge comes after Nordstrom announced in early February that it would no longer carry the 35-year-old’s clothing and accessories, citing poor product sales.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the president of the Ivanka Trump fashion brand, tells Refinery29 in an interview published Tuesday.

Ivanka Trump clothing line reports record sales*/

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Ivanka Trump brand says it’s ringing up some of its biggest sales ever

Ivanka Trump brand says it's ringing up some of its biggest sales ever*/

A spokeswoman for the Ivanka Trump brand did not immediately respond to CNBC’s request for comment.
Data sent to CNBC from the shopping website Lyst, which sells items from various fashion brands, confirmed a February sales spike for the Ivanka Trump brand.
Separately, an article by The Wall Street Journal citing internal Nordstrom sales data said that sales of Ivanka Trump merchandise had indeed tumbled, including by 26 percent in January.
Other retailers also parted ways with the Ivanka Trump label or limited its profile in their stores.
Separately, Zappos.com saw a 650 percent increase in “Ivanka Trump” related search traffic over the last month from January, according to SimilarWeb.

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